Due to continuous advancements in innovation we expect that trends will keep changing.
As we have seen over the last few years, AI is having a clear impact on the method in which lots of businesses are running. Businesses are utilising this brand-new technology to improve performance and speed up procedures on a day-to-day basis. Generative AI will continue to be among the most crucial emerging trends in business since it is thought that it will have a hugely positive influence on the overall consumer experience. This kind of technology is one that just enhances over time as generative AI platforms are being run on the technology of large language models. These LLMs are trained on billion pages of existing text, and as they are trained, they become more advanced in their capability to create content and respond appropriately to client demands. There is no doubt that those at SJP will be interested to see how this ever-growing innovation will continue to effect business trends for next 10 years.
When we examine a trends in business meaning, we are essentially describing new developments or patterns that are impacting the efficiency or focal points of a company. One clear example of this that we have seen just recently would be the prominence of e-commerce. Due to differing factors in recent times, numerous businesses needed to quickly adjust their company designs and make sure that they were accessible to online consumers. While the growth of e-commerce has slowed somewhat, it is still something that every business need to be thinking of and certainly a trend that will persist for years to come. Those at Attivo will know that it is essential for companies to adapt marketing and sales techniques in order to increase the exceptionally favorable effect that e-commerce can have on a company.
Among the important examples in business trends that we have seen recently would be the growing importance that employees put on the ability to have a hybrid working model. We have definitely seen a shift where those who began working from home wanted to keep things that way due to it being more hassle-free for them. They have the ability to save the time that would be used travelling, have extra personal time at home as they can log off and go straight to family life, as well as being able to enjoy the financial benefits that come with this style of work. While there are numerous differing viewpoints about how effective working from home is, there is no doubt that companies need to understand the reality that lots of employees are specifically looking for these opportunities. Those at Aviva will certainly be intrigued to see how working models continue to change in the future.